Own daily soap for the dalli curd soap

Big emotions, real dramas – and a squeaky-clean solution at the end. To mark the product relaunch, Serviceplan Cologne came up with something very special for dalli Kernseife: a daily soap that takes the word “soap” quite literally. The main roles in the plot about love and intrigue are exceptionally cast: with the “household curd soap” and “care curd soap” from dalli.

In the look and storytelling style of classic TV daily soaps , “Das waschechte Leben” puts dalli Kernseife in the spotlight in an entertaining way – even with its own series jingle. The five episodes can be seen on social media. They tell the story of Lara and Torben’s everyday life as a couple, with all its minor and major dramas, which are quickly resolved with dalli curd soap as a saviour in times of need. In the first episode, Lara catches Torben with red lipstick on his shirt collar, which is not hers. How did the stain get there? Is he cheating on her?

In the stories, dalli curd soap is presented as an everyday all-rounder – or as a genuine “daily soap” for the daily challenges of pre-treatment of laundry, cleaning make-up brushes, skin care or as natural protection for plants against aphids.

This extraordinary campaign developed by Serviceplan Cologne was prompted by the product relaunch of the dalli curd soaps, which appear in new, plastic-free packaging with a special feel. New is the dalli “care bar soap”, which is particularly suitable for allergy sufferers and people with sensitive skin, in a vegan version, enriched with jojoba oil and coconut oil and even more nourishing.

Tina Pötschke, Key Account Director & Marketing Director Brand Home Care at dalli: “Dalli products are not just reliable, sustainable everyday helpers. They are far more versatile than you might expect at first glance. The aim of our dalli Daily Soap is to communicate this to a young and digital target group in an entertaining way – with a good dose of humour and a wink.”

“The dalli daily soap manages to perfectly combine nostalgia and zeitgeist – which is exactly what dalli curd soap stands for. That’s why ‘Das waschechte Leben’ is the perfect stage to put the product and its many strengths in the spotlight in an innovative way,” adds Liselotte Schwenkert, Managing Director, Serviceplan Cologne.

A total of five episodes of “Das waschechte Leben” have been produced, which will be broadcast on social media from the end of April 2025. The concept and realisation were created by Serviceplan Cologne. The five episodes were produced by sendmeyourlove and directed by Darius Büsch.

Serviceplan Cologne and dalli have been working together successfully since 2017 and have already collaborated on the multi-award-winning “Dash Vision Plastic Free” campaign.